Website & Marketing Blog

  • 24 E-commerce Best Practices Your Competitors Are Using (And You Should Too) [+Free Guide]

    There is no shortage of free information online. From conversion rate optimization tips to product pricing and marketing, everyone and their brother is looking to educate you. So what makes this article any different? We’re e-commerce website development experts. We’ve created over 100 e-commerce stores, with a track record for success. Some of our customers have […]

  • The Ultimate Guide to E-Commerce Product Page Design in 2018 (And Beyond)

    Want to improve your e-commerce product page design? Over 10 years in the web design business have taught us what increases sales – and what drives customers away. In fact, what you’re about to learn is responsible for a 300% increase in sales. Not too shabby, right? Here are the top 13 product page design best practices of […]

  • Time for a Total Website Overhaul? Read This first

    We can’t tell you how many times people come up to us and say, “We need a new website.” Sometimes, this is the case. But most of the time? Their website can improve drastically without shelling out the cash for a total redesign. With over 10 years of experience in website development, we know there […]

  • The 10 Best E-commerce Marketing Strategies Of 2018 (Proven Guides)

    Looking to grow your online store in 2018 (and beyond)?Look no further.I reached out to over 20 eCommerce marketing experts, ranging from PPC masterminds to content marketing gurus, social media marketing fanatics, and search engine optimization pros.They all answered one simple question:What are the best eCommerce marketing strategies for new and established eCommerce sites?Big names […]

  • Is No One Reading Your Email Newsletters? Here’s Why

    By this point you probably already know that email is not dead. In 2017, 59% of marketers considered email to be the most effective channel to generate the highest revenue. But email newsletters? That’s a whole different story. At first, email newsletters were a great way to engage people with your brand. You’d send an […]

  • Magento 1 to Magento 2 Migration – Should You Upgrade? (2018 Changes)

    Should you upgrade to Magento 2? Magento 2 has better site speed and performance, enhanced visibility into business results, and better omnichannel commerce experiences. That said, we know the decision to make such a major update to your online store is not an easy one. As Magento developers, we’ve done this countless times and understand […]

  • Why Your Business Needs Customer Segmentation to Grow

    Today’s best marketers know that reaching customers isn’t simply a one-size-fits-all solution. It’s personal. We’ve found that there is no better way to get more personal with your e-commerce business than customer segmentation. According to SearchSalesforce, customer segmentation is “the practice of dividing a customer base into groups of individuals that are similar in specific […]

  • Five Simple Ways to Improve Your Click-Through Rate

    Email marketing is not dead. Last year 59% of marketers considered email to be the most effective channel to generate the highest revenue. So how can you tell how effective your emails are? Your click-through rate. Before we go any further, it’s important to understand how your click-through rate compares with the industry standard. Take […]

  • How to Grow Your Online Business with Social Proof

    If you run an e-commerce business, chances are you’ve heard the term “social proof.” Social proof has long been an eCommerce best practice to increase sales and grow your business. But what exactly does social proof mean and how can it help your business? Let’s take a look. According to HubSpot, it is the “idea […]

  • Three Simple Ways to Build Rapport with Your Customers

    Growing your e-commerce business is a lot more than gaining new customers. Are new customers important? Definitely. However, return shoppers can account for over double your total revenue. While you may be spending hefty marketing dollars on directing new people to your site, it’s probably time to look at building up your return customers. We’ve […]