Category Archives: E-commerce

  • Find Your Demographic: Surefire Ways To Understand & Target Your Audience

    Every good marketing decision starts with an appreciation for your customers. As such, for you to get the most out of your marketing, you need to understand who you’re dealing with. Until you begin to understand the specific interests, habits, and needs of your audience, it can be hard to know exactly how to structure […]

  • Time for a Total Website Overhaul? Read This first

    We can’t tell you how many times people come up to us and say, “We need a new website.” Sometimes, this is the case. But most of the time? Their website can improve drastically without shelling out the cash for a total redesign. With over 10 years of experience in website development, we know there […]

  • The 10 Best E-commerce Marketing Strategies Of 2018 (Proven Guides)

    Looking to grow your online store in 2018 (and beyond)?Look no further.I reached out to over 20 eCommerce marketing experts, ranging from PPC masterminds to content marketing gurus, social media marketing fanatics, and search engine optimization pros.They all answered one simple question:What are the best eCommerce marketing strategies for new and established eCommerce sites?Big names […]

  • Is No One Reading Your Email Newsletters? Here’s Why

    By this point you probably already know that email is not dead. In 2017, 59% of marketers considered email to be the most effective channel to generate the highest revenue. But email newsletters? That’s a whole different story. At first, email newsletters were a great way to engage people with your brand. You’d send an […]

  • Why Your Business Needs Customer Segmentation to Grow

    Today’s best marketers know that reaching customers isn’t simply a one-size-fits-all solution. It’s personal. We’ve found that there is no better way to get more personal with your e-commerce business than customer segmentation. According to SearchSalesforce, customer segmentation is “the practice of dividing a customer base into groups of individuals that are similar in specific […]

  • Five Simple Ways to Improve Your Click-Through Rate

    Email marketing is not dead. Last year 59% of marketers considered email to be the most effective channel to generate the highest revenue. So how can you tell how effective your emails are? Your click-through rate. Before we go any further, it’s important to understand how your click-through rate compares with the industry standard. Take […]

  • 24 E-commerce Best Practices Your Competitors Are Using (And You Should Too) [+Free Guide]

    There is no shortage of free information online. From conversion rate optimization tips to product pricing and marketing, everyone and their brother is looking to educate you. So what makes this article any different? We’re e-commerce website development experts. We’ve created over 100 e-commerce stores, with a track record for success. Some of our customers have […]

  • How to Grow Your Online Business with Social Proof

    If you run an e-commerce business, chances are you’ve heard the term “social proof.” Social proof has long been an eCommerce best practice to increase sales and grow your business. But what exactly does social proof mean and how can it help your business? Let’s take a look. According to HubSpot, it is the “idea […]

  • The Ultimate Guide to E-Commerce Product Page Design in 2018 (And Beyond)

    Want to improve your e-commerce product page design? Over 10 years in the web design business have taught us what increases sales – and what drives customers away. In fact, what you’re about to learn is responsible for a 300% increase in sales. Not too shabby, right? Here are the top 13 product page design best practices of […]