The StoryBrand Header Advantage If reels, shorts, and tik-toks have taught us anything it’s that, attention spans are fleeting and first impressions matter, especially online. Forbes says, “Within the first seven seconds of meeting, people will have a solid impression of who you are- and some research suggests a tenth of a second is all […]
StoryBrand Framework
SEO
A Free and Proven StoryBrand Website Checklist You Can’t Ignore All you need to stand out and connect with your target audience is a well-crafted website, right? No, there’s more to it than just the website. You know it, I know it, and your customers know it. Marketing expert, Donald Miller knows it too, he […]
Magento offers a few easy things you can take advantage of to improve your search engine rankings. This will help you get more traffic to your site which means more sales. Improve Magento metadata Metadata is accessible to search crawlers and is contained in the website’s source code. Though clients can view it in the […]
Increase Average Order Value (AOV) Average Order Value is the price of your average order. If you have a $1,000 sale and a $2,000 sale your AOV is $1,500. Increasing the AOV is like a pay raise. It means more revenue without more customers or higher customer acquisition costs. Magento offers several ways you can […]
How quickly your website loads factors into your conversion rate, bounce rate, and search engine rankings. Studies show that after two seconds customers are impatient and may leave. A one-second delay can affect your conversion rate by 7%, customers are 13% more likely to immediately bounce from your site with every additional second, and all […]
We often get questions about how the concept of using StoryBrand website design conflicts with search engine optimization or marketing principles in general. When you remove content, simplify the message, and likely use fewer search keywords it creates friction with using specific search terms and more content on a page for the search engine. The […]
This may seem odd or out of place but let me assure you keeping your store safe is one of the best ways to help your sales and bottom line. Several bad things happen when a website is hacked. Most of the time the hacker is stealing your customer’s credit card information. Your customers will […]
Many business owners are tired of going from marketer to marketer, being sold hopes and dreams that are just never delivered. It’s frustrating to go through the process of finding someone and it not working or getting resolved. Your marketing group should be a partnership and when it doesn’t work it is no different than […]
Keep going just a little further and you will find growth is just around the corner, especially when you make the right move and work with the Nashville web design services provided by the Bennett Web Group. Working with us is the best way to grow your online presence with a great website and marketing […]