A Clear Message
More Qualified Leads
Let a StoryBrand website design work for you!
- Clear messaging can be used all throughout your business
- It works in every industry and for businesses every size
- Position your customer as the hero in the story and get more leads
Good news! We can help.
A few of the clients we’ve worked with
Get more out of your website today
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We’ll have a relaxed conversation about your painpoints and how we can support you.
Our Proven 5-step Process
We’ll go through our 5-step process that has worked to grow hundreds of companies.
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Some successful StoryBrand website designs
DTH is a custom home building company out of Houston, Texas. They came to us to help drive more traffic to the website and get more leads. After speeding up the website from 5.4 seconds to 2.8 seconds, we saw a 9% bump in leads.
Rocky Mountain had a complex website that was running slow. We adjusted some things in the design and improved the speed, resulting in a 20% boost in revenue and a 25% bump in conversions, year over year.
We’ve seen a 38% boost in our conversion rate. The updates your team made look to be making a big impact!
In fact, in his book Copy That Sells, author and StoryBrand advocate Ray Edwards discusses how he has written a $250,000 email. We don’t carry that kind of price tag but we use the same framework and strategies that Ray Edwards and StoryBrand founder Donald Miller use when writing websites and marketing content.
A clear message is the first and most important part of getting more business from your website.
What’s the process?
1. A 90-minute messaging session – We’ll meet with your team, go through your business and create a marketing message framework.
2. Messaging framework – We review what we learned on the call and create and a wireframe with all the content of your website, keeping your message in mind as a guide.
3. Deliver Results – We’ll deliver the messaging framework, the website wireframe, a one-liner that helps everyone in your company clearly explain what you do, and a sales letter that works great in emails and conversations.
So, are you ready to get a StoryBrand website design that works to grow your business?
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StoryBrand Website Design
Most business owners are too close to their product to speak about it clearly in a way that connects with their potential customers. We’re all guilty. We think we’re being clear but we’re making assumptions about the customer or using industry language that creates confusion.
Our customers can process one or two bits of insider language but the more we toss at them, the more it’s like holding bowling balls – by the second or third one, they all get dropped. When we are processing information, we begin to burn calories. It takes work. That’s a bad thing when we’re trying to make a sale.
When our customers begin to get confused, they actually have to backtrack and relearn what we’re telling them. So if we use unclear phrases like “technologically innovative solutions”, we allow their mind to run in any direction it wants.
Enter a StoryBrand website design.
A StoryBrand website design is built on a 7-part framework built around the concept of story elements, used to help clarify your message and tell a compelling story of your brand. With a StoryBrand website design, we position your customer as the hero in the story and we help solve their problem.
As a StoryBrand Certified Guide of over 6 years, Bennett Web Group helps our customers clear up the confusion in their messaging. When you confuse, you lose.
Our approach is upside down from most marketing companies. They will tell you that you need a clever new website and more traffic. We’re here to tell you that throwing money down the drain. Instead, we start by making sure the website will convert the traffic you have into new business – with words.
In fact, in his book Copy That Sells, author and StoryBrand website design advocate Ray Edwards discusses how he has written a $250,000 email. We don’t carry that kind of price tag but we use the same framework and strategies that Ray Edwards and StoryBrand founder Donald Miller use when writing websites and marketing content.
A clear message is the first and most important part of getting more business from your website. With a StoryBrand website design, we help you make sure your website is really clear to your customers. When your website tells your customer what you do, how it will make their life better, how to buy your product, and positions the customer as the hero in this quest, strange things start to happen – conversions.
Getting your website messaging clear and a StoryBrand website design is a simple process. It starts with a 90-minute messaging session with your team, where we’ll go through your business and create a marketing message framework. Next we will create and review a wireframe with all the content of your website. Finally we’ll deliver the messaging framework, the website wireframe, a one-liner that helps everyone in your company clearly explain what you do, and a sales letter that works great in emails and conversations.
We’ve done some of these sessions in person at our Nashville office but it also works really well over Zoom. We’ve also taken some of our clients through the 2-day StoryBrand workshop in Nashville. This is a great opportunity to get a lot of messaging work done if you can break away for a few days but it can be expensive, so we’re happy to offer an online option via Zoom.
Clear messaging with the elements of a StoryBrand website design framework can be used all throughout your business. For example, we’ve used the one-liner approach on product descriptions and seen a large uptick in conversation rates, marketing emails and seen an increase in click-rate engagements, brochures, physical mailers, speeches, and sales funnels.
One of our clients saw a 51% increase in their conversion rate after we created a clear message for their website, products, and a sales funnel with a lead-generating quiz and a drip email campaign.
Paul had this to say:
We’ve tried website redesigns and marketing before without much luck but this time was different. Thomas and his team walked us through the StoryBrand website design framework and now our website is converting better, sales are up, and we’re helping change more people’s lives.
Like the quiz we built for Paul, lead generators and drip email campaigns are a 24/7 automated sales force.
Lead generators are a great way to capture what would otherwise be lost leads. We want a really strong call to action but not everyone will be ready to “Buy Now”. So we provide a transitional call to action – a lead generator. This is like asking someone for coffee before asking them to marry you.
Your potential lead does not want your newsletter and might not fill out your contact form but they are likely to exchange their email address for something of value. For example, an email address for taking a fun quiz, seeing a lower rate they qualify for, or downloading the “5 things you didn’t know about something”.
Once you’ve captured your potential customer’s email address, you’re able to automatically able to email them marketing content. Content that points to their problems, amplifies them, overcomes objections, showcases your authority in your industry, and ask for the sale with your sales letter.
One of our StoryBrand clients, Lana, sees 85% of her leads come from her email marketing campaign. She had this to say after implementing the StoryBrand process and a sales funnel:
Our leads were down so we reached out to Bennett Web Group to redesign and improve our website. After going through the process, we’ve seen a steady increase in leads and a boost to our company’s brand. You have done an amazing job!
StoryBrand website design has worked for thousands of people, helping get more out of the website, and growing their businesses. It works in every industry and for businesses every size. Whether you’re a shoe company like Tom’s, a restaurant like Chik-Fil-A, a sleep trainer like Taking Cara Babies, or mega-church pastor Craig Groeschel, StoryBrand and a Certified Guide like Bennett Web Group will work to clarify your message, cut out the confusion, and make a big impact on your sales and business.