storybrand website checklist

A Free and Proven StoryBrand Website Checklist You Can’t Ignore

All you need to stand out and connect with your target audience is a well-crafted website, right? No, there’s more to it than just the website. You know it, I know it, and your customers know it. Marketing expert, Donald Miller knows it too, he developed the StoryBrand framework to empower businesses to captivate their customers and drive meaningful engagement. A StoryBrand Website Checklist can be a game changer for businesses seeking clarity in their messaging and making a website a compelling and effective marketing tool. In this article, we’ll explore why your business needs a StoryBrand Website Checklist and how it can revolutionize your online presence. Once you’ve taken a look, download our StoryBrand Website Checklist which will ask all the important questions when looking closely at your website. 

A StoryBrand Website Checklist is the Secret Weapon for Captivating Your Audience

Storytelling is a timeless art form that resonates deeply with everyone. We all remember the Three Little Pigs, Goldilocks, and Little Red Riding Hood.   Miller recognized this power and developed the StoryBrand framework – a storytelling approach to marketing that guides businesses in creating a compelling brand narrative. By integrating the seven-part framework into your website, you tap into the innate human desire for stories, making your brand more relatable and memorable. The StoryBrand Website Checklist lets you take a look at how your website compares to Miller’s framework and highlights some areas for improvement.  Additionally, our checklist can help you see some areas that we may be able to help you improve. 

Clarity is Key:

On your website, clarity in messaging is paramount. Confusing or generic messaging can cause potential customers to lose interest and move on. The StoryBrand Website Checklist ensures that your messaging is crystal clear, instantly communicating what your business does and how it can benefit your customers. Doing so, eliminates any confusion and establishes a strong connection with your audience. Your website will cut through the noise and reach your target customer.  Too many images, prompts, and advertisements on your landing page can distract the customer from immediately recognizing what you’re offering and why they need it. 

Effective Communication:

A website that follows the StoryBrand framework communicates your brand’s message effectively, leading to increased conversions and customer engagement. When visitors land on your website, they should immediately understand what you offer and why they should choose you over your competitors. By clearly defining your unique value proposition, your website becomes a powerful marketing tool that drives action. Don’t make your customers burn calories trying to find what they are looking for. Make sure your customers know what you have to offer right away and make it easy for them to follow through with their purchase. 

Increased Customer Engagement:

Customers are more likely to engage with a brand when they feel understood and valued. The StoryBrand checklist guides you in crafting customer-centric messaging that resonates with your target audience. By addressing their pain points and providing solutions, you establish trust and build a connection. As a result, customers are more inclined to interact with your brand, leading to higher engagement and ultimately, increased sales.  Your website should answer their What, Why, and How questions right away in order to ensure they are engaged. 

Streamlined User Experience:

A well-designed website not only communicates effectively but also provides a seamless user experience. Our StoryBrand Website Checklist includes essential elements such as clear navigation, intuitive layout, and compelling calls to action. By ensuring that your website is easy to navigate and visually appealing, you create a pleasant experience for visitors, encouraging them to explore further and take the desired actions. Our StoryBrand Website Checklist starts you off with The Grunt Test to make sure your website answers important questions that make sales happen. Afterwards, step by step questions take you into some more challenging questions to ask when analyzing your website. 

StoryBrand Summary:

StoryBrand was developed to help businesses clarify their brand messaging and engage with their target audience effectively. It consists of seven key elements that make up a compelling brand narrative. Here’s a summary of each part:

1. Character: Every story needs a main character, and in the context of business, the character is your customer or target audience. You need to identify who your customer is and understand their desires, needs, and challenges.

2. Problem: Every character faces a problem or challenge they want to overcome. Clearly define the problem your customers are facing and show that you understand their pain points. This helps to establish a connection and captures their attention.

3. Guide: Every character in a story needs a guide to help them navigate through their challenges. As a business, position yourself as the guide who can offer solutions to the customer’s problems. Present your brand as an expert and demonstrate how you can provide the necessary guidance.

4. Empathy: Show empathy towards your customers by acknowledging their frustrations and challenges. Understand their emotions and demonstrate that you genuinely care about their success. This helps to build trust and connection with your audience.

5. Plan: Provide a clear and actionable plan to help your customers overcome their problems. Break down the steps they need to take, highlighting the benefits and outcomes they can expect. This gives them a roadmap to follow and instills confidence in your brand.

6. Success: Paint a picture of what success looks like for your customers once they implement your solution. Show them the positive outcomes, the transformation, and the benefits they will experience. This creates a vision of a better future that motivates them to take action.

7. Failure: Highlight the consequences of not taking action or choosing an alternative solution. By emphasizing the negative outcomes or missed opportunities, you create a sense of urgency and reinforce the importance of your product or service.

By incorporating these seven elements into your brand messaging, you can create a powerful narrative that resonates with your audience, compels them to take action, and positions your business as the solution to their problems.

See also  The Stakes in a StoryBrand Website: Enhance and Improve your Message

Leverage the Power of Storytelling

Businesses that leverage the power of storytelling and clarity in their messaging have a distinct advantage. Using a proven framework for crafting compelling brand narratives that captivate customers and drive meaningful engagement is the path to the top of the mountain. You can transform your website into a powerful marketing tool that establishes a strong connection with your audience, leading to increased conversions and success.

 Our StoryBrand Website Checklist will help answer some of the tougher questions when it comes to comparing how your website holds up to the StoryBrand model and framework suggestions.  With short but customized questions for your website, the checklist can pinpoint where your website could use improvements. We even have questions tailored to your business’s call to action and remind you that too much information can cause unnecessary noise for your customer.  When you’re ready, a StoryBrand website designer like the Bennett Web Group can help you make your website stand out from the crowd, engage your audience, and captivate your customers.


  • Miller, Donald. (2017). Building a StoryBrand: Clarify Your Message So Customers Will Listen. HarperCollins.
  • StoryBrand:

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