When your business begins looking for a Franklin digital web design partner you will either know what platform you want your website built on or you will be looking for suggestions from your team. Picking the right tool is important because you will be working with your website every day unless you are paying extra to hire out this expense to your website company. Moving from one website to another requires a completely new website code rebuild and often a migration to get the content to move over, especially if it’s an e-commerce site with products, customers, and orders. Choosing the right platform could save you thousands.

Our Franklin digital web design company builds on all kinds of tools but let us elaborate on what we mean by website tool or platform. Today, almost all websites use a tool to jumpstart the website development process. It may be a framework like Laravel or Symfony or a content management system like WordPress. An e-commerce site may use WooCommerce, Magento, or something like Big Commerce. If your website is already on a platform that you like you could consider sticking with it. To know if this is a viable option for the long run, look at data on that tool’s market share. If it’s dropping dramatically, you need to understand who supports the system and who is behind it. Don’t go with the latest trend but don’t stick with a sinking ship either.

Deciding on a platform is a great time to consult with a Franklin digital web design group. One should be careful, however, because there are two kinds of companies out there. Most will only work on one tool and will try to move a website to that platform because it’s easier and more convenient for them. However, our website company works on multiple platforms and believes the way a business operates should dictate the way the website works, rather than the other way around. This means that your website should integrate with the other tools your company uses, rather than standalone or use third-party tools to connect everything. For example, a point-of-sale system at your retail location may need to keep inventory in sync with the website. Choosing a website tool that is built in a way to achieve this will save a lot of headaches and help you grow.

Asking what your company needs and consulting with a provider who understands different technologies is a great way to get ahead. If your company needs a simple website or has an internal marketing team with some basic website capabilities perhaps one tool is a good choice but if you are hiring out all of our support and the website is complex a different tool could be good for you. In either case, we recommend you ask a lot of questions and understand what your website company is using because getting stuck on a platform that isn’t supported or well maintained can be costly to move down the road.

To get more information you can visit us online at thomasgbennett.com or reach out to us at 615-678-2699. The first step is to get a free consultation to discuss your needs and goals. We can guide you through the process of choosing the right tool to build your website on and help you make a great decision. Our consultation is free and we aim to provide a ton of value on the call at no expense to you. Helping other businesses grow is our passion and one way we show that is through our free consultation. Give us a call today.