Finding a Nashville web design company that fits your needs is important. Nashville is a thriving city with plenty of web designs and tech companies. A quick search gives you a list that would be more than tedious to scrounge through. But what if you knew one company that would offer the value and deliver the results of a big agency at the price of a small boutique shop? Look no further and read on.
Our Nashville web design company is a boutique website shop that has been doing business since 2007. That’s 15 years of process improvement, experience learning what works and what doesn’t, working with tons of different industries, and creating a process to ensure our clients get a return on their investment. Then we price our product at a great rate.
Since our Nashville web design team began building websites, the way businesses market to their customers has changed. The way in which those customers buy their products has changed. And we’ve grown and changed with it. Staying on top of these trends is key to giving a website the longest lifespan possible. This also helps make it easier to get a larger multiplier of return on your investment.
While many companies focus on the latest cutting-edge technology and design trends, our Nashville web design group begin with the words used on the page. At the end of the day, this is what works to sell your products and services. That hasn’t changed but what has changed is how quickly a customer needs to get the information they are looking for and how they scan the website to find it. Complimenting the words with a design that simplifies the experience while giving your brand the professional look that sets it equal to or apart from the competition is the best way to build confidence and trust with your customers.
Many companies get carried away with the latest design trends and use cutting-edge technology to create their websites. While no one wants to get stuck in the dark ages or create something that will look dated immediately, Nashville web design has found that most design trends do not last and the latest technology is often an expensive flash in the pan. Pushing the latest trends to the edge often results in an expensive deliverable that is not easily maintained. And, most importantly, it usually offers no benefit to your end customer.
Before getting carried away and thinking our Nashville web design group doesn’t care about trends or technology, let’s give some examples and discuss this over the last twenty years. The big picture of design trends reminds us of a time of when high contrast and blocks and shapes were in style, followed by a look of fewer colors and drop shadows on everything. The bevels on the buttons and etching of elements into the screen became known as Web 2.0. Just after, the grid structure became more pronounced and things began to flatten out. There was a style of big images before a minimalistic look took over.
These time periods were key to follow and our designers had to know what was popular. The idea of cutting edge design trends doesn’t buck these overarching styles. It goes many levels deeper within them. For instance, there was a short time period when the parallax design was popular. This was the idea that when you scrolled down on the screen one element would move up while the other moved down. Text and images went over and under each other and this semi-3D feel occurred. It was pretty cool for about fifteen minutes. And a nightmare to maintain. From experience, we can confirm it earned no businesses (except web design companies) extra sales and cost naive customers exponentially more.
With many years of experience in website development, we can confirm cutting-edge technologies are fun. Using the latest tools keeps it challenging and makes development an adventure. Passing those down to the customer – again makes no sense. As from our example with website design, development also has big trends and then there are levels deep inside of it that go too far for the average website. Having worked with four corporations bringing in over a billion dollars, we’ve seen these cutting-edge technologies used and discarded after no more than two years each. Generally, a team is brought together to rebuild something as things change. Millions of dollars are spent and in most cases, the end customer is not better off.
Today what we know is that customers know how to use a website. They visit it and read it to determine if what this website is offering will solve their problem and if they can easily buy it. Questions about clarity, trust, and professionalism will be asked subconsciously and they will decide to engage. If they are on the fence they will look for a simple next step, a micro commitment. A sales funnel won’t let them down.
Over 43% of websites use WordPress. It’s not the latest and greatest technology out there. It doesn’t offer all the bells and whistles under the hood that make developers tick. In fact, the strongest programmers out there have a good argument that it isn’t even built well. As a business that needs a reliable, well-maintained website that provides information for a customer to buy a product or service, you might be wise to not be bothered with this. Getting into the weeds, building the website well in a way that makes it fast and offers high-quality clean code to your customers and to the search engines is as deep as you should be bothered.
In conclusion, getting more leads and sales starts with words and ends with a website and marketing plan that is designed around you and your business goals. Keeping up with the latest trends at a high level and making sure your website looks good and is easily maintained is key. There are exceptions where your technology should be more cutting edge and more complicated but these are in fact exceptions. As business owners know, we always tend to think of ourselves as the exception, but let’s not spend extra and put our best marketing tool in a place that requires unnecessary effort. Reach out today for a free consultation and we’ll discuss your specific needs.