There are very few things we enjoy more at our Franklin digital web design shop than doing a Website Assessment. Whether the business we’re performing the Assessment for buys from us or not, the experience of enlightening the business on what exactly is wrong with their website is fun. It’s a light bulb moment that gets the business going down the right track. And honestly, it’s so valuable there is always some takeaway for improvement.
Our Franklin digital web design company typically charges $500 to $1,500, depending on the size of the website and if we are pairing it with an audit, for an Assessment. In the past, we’ve offered a light version of this for $250, which is less of a deep dive and more of a walkthrough of the website from a conversion improvement perspective. We’ve repeatedly been told we’re undercharging for this after we deliver, but we enjoy it and love to offer so much value. In the end, we deliver a report with our analysis, and videos showcasing our findings, and walk through it to answer any questions.
When the best Franklin digital web design team delivers an Assessment, you can be sure it is not an automated scanner that prints out a generic report. Instead, we go through eight tools to evaluate every facet of your website. Inside each of these eight tools, we have five or six areas we look at as well as a 30-point checklist we use. As we review the website, we record and document our findings with a screencast so you can see exactly what we see. Finally, we button it up with key findings and recommendations so you can take actionable steps to improve your website and get better conversions and search traffic.
From Analytics data to website design to search engine optimization, there are many areas of the website that can make or break your marketing efforts. Finding the right place to start and knowing exactly what to work on is key to a successful marketing plan. Not only are most businesses throwing away money focusing on the wrong things, but many do not know there are small steps that can be taken today to increase sales from the existing website. Knowing what to look for and what to improve will help create a plan that starts getting results today and stops throwing money away.
What will the Franklin Digital Web Design Assessment do for my business?
To get really specific, most companies are throwing away hundreds or even thousands of dollars every month on advertising or search engine optimization. What we often see is the strategy is to buy traffic from search and social media while creating content to boost the organic search results so traffic comes about cheaper as time goes on. And by no means is there anything wrong with this strategy, our Franklin digital web design team does it too. The problem lies at the expense of this strategy with no real plan to turn that traffic into leads and sales. With the Assessment, we demonstrate a plan to better convert that traffic into new customers and greatly decrease your cost of acquiring new customers.
Practically, we’ve helped businesses get better conversion rates and sell more online in a number of ways. In some cases, we’ve suggested a plan of action and in other cases, we have stepped in and helped the company accomplish the task at hand. Whether it is making changes to improve search results, speed up the website in certain parts of the country, or leveraging lead generation tools to capture visitors coming in by way of certain traffic patterns, the return on investment from the Assessment has always been easily attained as early as one to thirty days of implementing the suggestions. In fact, we’re so confident that for anyone who takes the Assessment and puts the recommended steps into action, we offer a full money-back guarantee. There is zero risk because we know it works and we want to see businesses benefit.
Getting your Website Assessment is the best way to decrease your marketing costs and make sure you have a plan that works to grow your business. At Bennett Web Group, we offer up to two Assessments per month so we can make the biggest impact possible on the businesses we work with. To learn more about getting an Assessment, visit our website at thomasgbennett.com or give us a call at 615-678-2699. We also offer a free thirty-minute consultation where we listen to your business goals and get a better understanding of where you are stuck so we can help you out. If you are curious about the Assessment and want more details, you can also schedule a call to learn more details. We look forward to working with you.