We start with the StoryBrand framework to ensure the message is clear to your customers. Our websites are designed with the end in mind – your customer buying your product or service. Then our websites are developed to scale because we understand what it takes for a business to grow online.

Let’s talk more about how our process can help you grow your company.

First, you have to have the right words to sell your products and service. Most people are too close to what they do to create the words that sell to their customers. As a StoryBrand Certified Guide for more than five years, we understand the value of creating a clear message. This cuts out the confusion that comes from being too close to your product and industry. Using the same framework that works for Chik-Fil-A, author Blair Ens, Taking Cara Babies, and mega-church pastor Craig Groeschel, we’ll get your message clear enough to convert browsers into buyers.

Once we’ve got the messaging right, we’ll work with you to design a website that you and your customers will love. Our design team will handcraft the look of your website, giving your business a truly unique look that elevates your brand above your competitors. With years of experience designing for companies like Amway, Universal Music, and Christie Cookies, our design team has the experience to elevate any major brand.

Next, we must build a website that works for today and can grow for tomorrow. We build your site in a way that is clean, fast, and optimized so that your customers and search engines like Google will appreciate it. We understand you may want to be able to update various aspects of the site and have a team who will support it.

In addition to helping grow sales, we’ve worked with hundreds of companies to implement features on their website that help save them time and money. Our development team is skilled and trained to build a product that can grow with your changing business needs, whether it’s sending leads to your email marketing provider, pushing your online orders into your accounting software, or syncing your inventory and orders with your Point of Sale (POS) system.

We’ve communicated with third-party APIs to dynamically build careers pages, ran customers through a credit check before they checkout, and added custom tracking to see every action customers take on the website. No technical limitation should stop your website from working for you.
After getting your messaging right, having a beautiful design, and optimized code built, the best way to maximize your website is to treat it as a sales funnel. This includes a lead-generating asset that your customer has and an automated email campaign.

Lead generators and drip email campaigns are a 24/7 automated sales force.

Not everyone is going to be ready to buy your product today. But we don’t want traffic coming to your website and leaving if they aren’t prepared to buy. So to capture what would otherwise be lost leads, we offer a lead generator. This is a small commitment from your website visitors, asking for their email addresses in exchange for a valuable piece of content. This is like asking someone for coffee before asking them to marry you.

Your potential lead does not want your newsletter and might not fill out your contact form but they are likely to exchange their email address for something of value. For example, an email address for taking a fun quiz, seeing a lower rate they qualify for, or downloading the “5 things you didn’t know about something”.

Once you’ve captured your potential customer’s email address, you’re able to automatically able to email them marketing content. Content that points to their problems, amplifies them, overcomes objections, showcases your authority in your industry, and asks for the sale with your sales letter.

This strategy works for every page and every product on your website. When we use clear messaging, a great design, quality code, and turn it into a sales funnel with a lead generator and automated email campaign, you can maximize every product and service you offer.

We maximized a page for every service offering that Lana at SNF Solutions offered. Each page had clear messaging and an appropriate lead generator and email campaign. SNF now has five automated email campaigns and over a year’s worth of automated email marketing content. And now they see over 85% of their leads coming from a sales funnel.

She had this to say after implementing our process on their website:

Our leads were down so we reached out to Bennett Web Group to redesign and improve our website. After going through the process, we’ve seen a steady increase in leads and a boost to our company’s brand. You have done an amazing job!

Over the last two years, their leads at SNF have doubled each year. The size of their email list has tripled. Marketing emails go out for over a year. The company’s top-line revenue has doubled. All of this continues to work automatically – 24/7.

Your website should be an asset working for you. We’re here to help make that happen. Reach out today for your free consultation and let’s discuss your goals and see how we can help you make your website a big part of your business marketing.

Get a free consultation today.