The Nashville Web Design team often gets questions about branding and marketing so clarification on the difference between the two is important. To begin, here are the definitions of each. Branding is the appearance, tone, and image that make up a business. Generally, how the business feels to the customer. When our Nashville web group […]
Nashville Web Design knows choosing a marketing agency is a big endeaver. It’s a serious decision. There are lots of options out there, especially in a city like Nashville where technology jobs are high and startup companies are welcome. The city gives tax breaks to some of these companies so it’s a desirable place to […]
Nashville web design group focuses first on optimizing the conversion rate of a website before drawing traffic to it. It’s important to make sure we’re not wasting any money bringing traffic into a website that isn’t going to convert. That’s why we previously talked about ways to improve the conversion rate by using a sales […]
Improve conversion rates with StoryBrand website design We’ve discussed conversion optimization, what it is, and why it’s important. We discussed how to improve a business website’s conversion rate with a sales funnel consisting of a lead generator, which is a great offer to your visitors, and an email drip campaign. Now we want to get […]
Our Nashville web design company is set apart from others because we start our projects with conversation rate optimization in mind. So let’s talk about, “what is conversion rate optimization?”. Understanding this is key. Conversion rate optimization or conversion optimization is the mathematical formula to determine what percentage of visitors on your website are buying […]
Within parts one and two, our Nashville web design company took you down the overview of Google’s Search Console. We discussed how it can help you with your keywords, clean up broken links, index your website quickly, remove sensitive content from the search rankings, and get a better idea of your overall performance. In this […]
In case you missed it, in Part 1 we discussed how to set up Search Console by verifying your domain or adding a code snippet. We briefly dsicussed the Overview page, which shows the Performance, Index, Experience, and Enhancements sections. The Search Console is a great way to gain insights from Google about how the […]
Use WordPress to manage Marketing pages Magento’s marketing page capabilities aren’t very good. The capabilities are severely limited. There are landing page builders and drag-and-drop extensions out there but we’ve found them difficult for our clients and their marketing teams to use. You may end up hiring a developer to install it and build the […]
Getting your website ranked in the search engines can be a lot of work. There are a few factors that need to considered, like what keywords you want to rank for, what the competition looks like, the content of your website, backlinks, and clean website code. There are also other search engines to consider, depending […]